Phoenix

2024

Industry

Finance
Duration

3 Weeks
Category

Branding

Phoenix sought a brand identity that exudes trust and reliability, essential for a leader in alternative funding for deep tech start-ups.

Phoenix Venture Capital Solution pioneers in funding deep tech innovators, offering more than capital—strategic guidance and a gateway to industry networks.

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Main Logo

The Phoenix Venture Capital Solution logo artistically combines the symbol of a phoenix, representing rebirth and growth, with the boldness of capital stability. It cleverly integrates the shape of an ascending flame within the negative space, subtly hinting at a graph of rising success. The typographic choice is strong and modern, suggesting a firm that's innovative yet reliable, embodying the essence of the venture capital industry's dynamism and the transformative impact of technology start-ups.