![Group 804-1](https://www.brandoptics.com/hs-fs/hubfs/Group%20804-1.webp?width=2000&name=Group%20804-1.webp)
- Website
- Brand identity
2023
-
Industry
Healthcare
-
Duration
6 Weeks
-
Category
Branding, Website
Revitalizing PR Genomics' brand to mirror its innovative genomics solutions, creating a modern website that showcases their cutting-edge approach in healthcare.
Founded in 2023 by Arnold Pallay, MD, and Patricia A. Rice, MSN, PR Genomics emerged from a passion for integrating genomics into healthcare. Their mission is to simplify genomic medicine's integration, enhancing patient care through personalized, precision medicine.
/01
Logotype
Using Inter, a typeface for the digital age, ensures crisp readability across various screens, a nod to the precision in genomics. The blue gradient symbolizes a spectrum of innovation in health, while the DNA-inspired motif reflects a steadfast commitment to pioneering genetic services and advancements in healthcare.
Logo
02
Typography
Semibold
Inter
Light
Soleli
03
Colors
/04
Website Design
![Frame 1686559962](https://www.brandoptics.com/hs-fs/hubfs/Frame%201686559962.webp?width=2000&name=Frame%201686559962.webp)
Leveraging a blend of trust, experience, and modern aesthetics, our design strategy for PR Genomics emphasizes a clean, sophisticated look with inviting colors and authentic healthcare imagery, mirroring the elegance and innovation of contemporary healthcare environments.
![business_letterhead_handbook_with_glass_plastic_detail_shot copy 2 1](https://www.brandoptics.com/hs-fs/hubfs/business_letterhead_handbook_with_glass_plastic_detail_shot%20copy%202%201.webp?width=2000&name=business_letterhead_handbook_with_glass_plastic_detail_shot%20copy%202%201.webp)
![Frame 1686559963 (1)-1](https://www.brandoptics.com/hs-fs/hubfs/Frame%201686559963%20(1)-1.webp?width=2000&name=Frame%201686559963%20(1)-1.webp)
We innovated with abstract DNA structure motifs in design elements, moving beyond clichéd strands to uniquely express genomics' essence and innovation.
![Frame 1686560196](https://www.brandoptics.com/hs-fs/hubfs/Frame%201686560196.webp?width=2000&name=Frame%201686560196.webp)
![Frame 1686560007](https://www.brandoptics.com/hs-fs/hubfs/Frame%201686560007.webp?width=2000&name=Frame%201686560007.webp)
![Frame 1686560197](https://www.brandoptics.com/hs-fs/hubfs/Frame%201686560197.webp?width=2000&name=Frame%201686560197.webp)
![Frame 1686559964](https://www.brandoptics.com/hs-fs/hubfs/Frame%201686559964.webp?width=2000&name=Frame%201686559964.webp)
Let's Build Your Brand Together!
Contact us today to schedule a consultation and discover how our branding services can elevate your business to new heights.
See Our Projects
View Next Project
![Group 804-2](https://www.brandoptics.com/hs-fs/hubfs/Group%20804-2.webp?width=2000&name=Group%20804-2.webp)